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SM&A® Win Strategy provides a systematic process that helps clients clearly identify the actions necessary to win competitive procurements. Our structured approach depends on early strategy development and planning to provide a detailed roadmap for producing proposals that meet customer requirements for cost, schedule, approach and risk.
Our successful win strategies process will help you to:
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+ Identify a customer's critical issues
+ Determine the conditions necessary to win
+ Analyze your strengths and weaknesses
+ Assess the competitive landscape
+ Determine the price-to-win
+ Define and implement the actions to achieve the desired winning outcome
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A Win Strategy defines a set of conditions implemented by actions that are critical to winning. It guides:
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+ The organization & structure of the project team
+ The model for customer contact and interaction
+ The creation of all proposal products
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Since 1982, SM&A has achieved an 85% win rate with Win Strategies focusing on five key elements. These key elements are:
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| Institution |
The overarching infrastructure that links the prime contractor, the team members, and the customer.
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| Organization |
The way in which the proposal team is structured, the capabilities of the team personnel, the commonality of tools and processes, the distribution of authority and incentives and the team-wide communications.
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| Systems Engineering |
| The processes, people and tools used by the team to make fundamental decisions, balancing evolving program objectives and risks – mission, technical, cost, schedule. |
| Program Plan |
The cost-driven IMP/IMS that meets program objectives, provides program flexibility, mitigated schedule risk, and applies lessons-learned from consulting previous and current programs.
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| The Deal |
The total financial relationship with the customer, over the program life cycle, that meets the customer’s fiscal objectives, and minimizes the customer’s fiscal risk.
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SM&A Win Strategy drives the entire proposal process. It unites the proposal team behind a common strategy, and guides their team structure, communication, and proposal creation.
SM&A Win Strategy, when you must win.
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| + To see our past projects, click here |
| + To contact SM&A please click here |
